What category of enterprise software is designed to increase cross-selling opportunities and track prospect data?

The correct choice is Customer Relationship Management (CRM) because this category of enterprise software is specifically designed to manage a company's interactions with current and potential customers. CRMs enable organizations to streamline processes, enhance communication, and gather insights into customer behavior, which in turn creates opportunities for cross-selling and upselling products and services effectively. By centralizing customer data, including contact information, purchase history, and preferences, a CRM helps businesses track prospects and manage relationships throughout the sales cycle.

In contrast, Supply Chain Management (SCM) focuses on the flow of goods and services and involves the management of logistics, warehousing, and production processes, rather than managing customer relationships. Enterprise Resource Planning (ERP) integrates various business processes such as finance, manufacturing, and inventory management but does not primarily focus on customer interaction and relationship-building. Human Resource Management (HRM) software deals with managing employee data, recruitment, and workforce management, which does not directly relate to sales and customer engagement strategies. Therefore, CRM stands out as the system specifically tailored for enhancing sales opportunities and managing customer data.